Johnny Hammond

Coach Mentor

Johnny is an ICF Professional Certified Coach (PCC) and makes-up an important part of our Coach Mentoring Team. Graduating with Animas in 2018, and with his 30-year professional & award-winning Entrepreneurial background in building and consulting for tech start-ups, Johnny now has a growing coaching practice working with Entrepreneurs, Leaders, Teams and Private clients, which he combines with his digital strategy consultancy.

Starting out as a young PR Exec for Lynne Franks PR in the 80s, he went on to become an award-winning tech Entrepreneur founding his first start-up in 1995 and then became a consultant helping other tech Entrepreneurs to accelerate and grow their business, and make their vision a reality. Along with his coaching practice, Johnny continues to advise and mentor start-up Entrepreneurs and as a certified team coach has a passion for helping them build highly effective teams.

Johnny began his life coaching journey in his mid-twenties after suffering from a bout of panic attacks prompted him to go on a journey of self-discovery. During his soul searching quest for meaning and purpose, he took a self esteem and people-on-purpose course, which he then decided to teach to small groups in the early 90s. However, fate intervened and with nothing but an idea and a laptop, he and his brother founded a DTi award-winning tech start-up in 1995. 20 years later, after a moment of self reflection, he realised that he had to return to his true calling and decided to become a Coach. A week later, he signed-up for the Animas Transformational Coaching course in 2018 and hasn’t looked back since.
Since qualifying, Johnny has completed Animas accredited courses in Positive Psychology Coaching, Corporate Coaching, Group Coaching, Mindfulness Coaching and Existential Coaching, as well as gaining accreditation from the ICF, an EMCC Global Team Coaching Individual Accreditation (ITCA) and becoming a Certified Master Practitioner in NLP. Johnny’s coaching approach blends Transformational Coaching with NLP and Positive Psychology coaching.

In his coaching work with clients he helps them to unlock their potential, create a vision that inspires them, set clear goals, develop a laser focused plan, improve their personal effectiveness and productivity, build resilience and develop a growth mindset. At the heart of his coaching, he helps his clients to surface new awareness, work on their inner game and turn insights into action.
What Johnny brings to the mentor role, besides his experience and insights into the coaching and fast paced Entrepreneurial tech world is a friendly, dynamic and compassionate approach to the mentoring space.