Our Purpose and Core Missions
Our Core Purpose
Animas exists to empower individuals to find clarity, courage, and compassion as they explore their lives, work, relationships, and sense of self. We enable meaningful change through conversations that transcend the surface and embrace the heart of what it means to be human.
Animas exists to empower individuals to find clarity, courage, and fulfilment by championing the principles and practice of transformative coaching. We believe that transformative coaching, grounded in trust, dialogue, and holistic exploration, provides the means to navigate life’s complexities and create meaningful change.
Transformation begins with the courage to explore the self—to ask questions, challenge assumptions, and reimagine possibilities. Yet, many people struggle with this process. Choices feel overwhelming, self-doubt clouds clarity, and uncertainty can make progress seem out of reach. This is the reality of being human.
We believe that the principles of transformative coaching offer a unique and powerful way to address these challenges. By creating purposeful, relational, and dynamic conversations, transformative coaching allows individuals to:
- Develop deeper self-awareness.
- Explore alternative perspectives and fresh ways of thinking.
- Gain clarity on what truly matters.
- Translate insights into action with accountability and confidence.
Transformative coaching is not about providing answers or offering quick fixes. It is about creating the conditions for individuals to connect with their own resourcefulness, to recognise the systemic and relational dimensions of their lives, and to embrace uncertainty with curiosity and openness.
Through the lens of transformative coaching, individuals can overcome the barriers that hold them back, whether they are navigating personal relationships, professional decisions, or a broader search for meaning. This is how people achieve greater happiness, fulfilment, and purpose—not through prescriptive solutions but by engaging with the principles that underpin transformative change.
At Animas, our purpose is clear: to champion transformative coaching as a way to enable people to lead richer, more meaningful lives.
Our 3 Journeys
Journey 1
To develop and support unique, authentic And highly-skilled coaches grounded in transformative practice, and to support them throughout their professional lives.
We are dedicated to developing unique, authentic, and highly skilled coaches grounded in transformative practice. Our aim is to equip them with the knowledge, confidence, and compassion to make a meaningful impact in the world.
Coaching is a lifelong journey of learning and growth. Becoming a transformative coach doesn’t happen in a single step—it evolves over time, through reflection, practice, and an expanding understanding of self and others. That’s why we create diverse opportunities for coaches to deepen their skills, broaden their perspectives, and continue their development long after their initial training.
Whether through advanced training, thought leadership, or inspiring events, we are committed to supporting coaches on their path to mastery. We believe the ripple effect of transformative coaching—the lives touched, the relationships strengthened, and the choices reimagined—has the power to create profound and immeasurable change in the world.
Journey 2
We know that coaching, while deeply rewarding, can often feel isolating. Coaches work closely with clients, yet it’s easy to lose connection with the wider profession and the sense of belonging that comes from being part of something larger.
That’s why we’ve made it our mission to nurture a vibrant, diverse, and international community of coaches. Through meaningful connection, peer learning, and shared experiences, we aim to create a space where coaches feel supported, inspired, and engaged for the long term.
Coaching, for us, is not just an activity. It’s a way of being—a practice and a community that sustains and enriches those within it. At Animas, we’re proud to foster lifelong relationships that go beyond the practice of coaching, creating a sense of shared purpose and belonging.
Journey 3
Coaching is a profession that is still evolving, and at Animas, we are committed to helping shape its future. As part of the broader ecosystem of personal and professional development, alongside fields like psychotherapy, counselling, and mentoring, coaching has a unique and vital role to play.
Our mission is to champion, influence, and challenge the coaching profession. We work to ensure it remains a theoretically grounded yet dynamic and creative space for meaningful human dialogue. By engaging in thought leadership, fostering collaboration, and advocating for shared values, we aim to help coaching continue to grow as a powerful force for positive change in the world.
We also embrace the joy of an evolving profession—one that is enriched by dialogue, innovation, and diversity. Through supporting and challenging the profession, we aim to contribute to a coaching landscape that is inclusive, impactful, and ever more aligned with the principles of transformation.
In Summary
At Animas, we are more than a school of coaching. We are a movement of individuals and ideas united by a shared belief in the transformative power of human connection.
Our purpose drives everything we do: to help people explore the complexities of their lives with clarity and courage, to nurture coaches who inspire meaningful change, and to contribute to a coaching profession that transforms lives, relationships, and communities around the world.
This is our vision. This is our mission. This is why we exist.