Selecting a Life Coaching Course

selecting a life coaching course

12th August 2020

Attend A Free Virtual Introduction Event

Ready To Enrol On
The Full Course?

A life coaching course will enable you to confidently pursue life coaching work with a varied range of clients. However, not all life coaching courses are the same. ‘Life Coaching’ is a broad umbrella term, and as such, it can be difficult to know if you’re getting a suitable qualification, and indeed, the best bang for your buck.

It’s easy for the process of selecting a life coaching course to leave one feeling overwhelmed or confused.

We feel there are several steps to go through as you choose a life coach course. This article will take you through those steps and provide our views on how to choose the course for life coaching that is most suitable for you, your career, and your life – we hope you find this guide useful!

1) Know Yourself

As “life coaching” as a concept varies enormously, your first step in selecting a life coach course is to have some degree of personal insight as to what or who you want to be as a coach. Now just to emphasize, you don’t need to know exactly what you want to before your life coaching course, and indeed we find that this often evolves as students go through their life coach training journey. But knowing what is important to you can be really helpful for picking a suitable life coaching course. A few questions that can be helpful to ask yourself at the early stages of research are:

How might I like to work as a life coach?

There are few limits as to where you can take your coaching once you’re qualified, particularly if your life coach course is accredited (an important factor that we will look at shortly). Not everyone knows what exactly they’d like to do with coaching at the start of their journey, and that’s completely fine. Part of your journey through life coaching course training and starting up is often about identifying the kind of client you want to work with through practice and trial and error, and the way you enjoy coaching.

working as a coach

Typically, most new coaches are open to what lies ahead, in which case a broad-based curriculum that introduces you to key approaches that would work in a range of contexts would be the way to go. It’s worth noting that some of the more simplistic approaches to coaching (represented by a focus primarily on the GROW model) are perfectly suitable for basic performance coaching in the workplace. 

However, they rarely meet the complex needs of personal coaching, or indeed clients in the workplace who would benefit from deeper work as a means to improve performance. For the ability to coach clients at a deeper level, a more integrative and psychologically-grounded life coach course like our Diploma in Transformative Coaching is likely to be more suitable for you.

The flip side is that you may want to work in an area where there are certain requirements around accreditation and credentialing, either formally or from a reputational perspective. A classic example is coaching within organizations and corporations, who often require the coaches they hire to have been through training that has been accredited by a reputable industry body. If this is the case, it’s clearly essential to ensure that the life coach course you choose has the necessary accreditation for you to be able to fulfill at least some of these criteria (more on accreditation later).

What's important to me in a training environment and learning journey

Think about the best and worst learning environments you’ve been in. Each coaching school will have a distinct training style which may be more or less suited to you. Things to consider here include:

Thinking about what you want from your actual life coach training experience is vital in helping you choose the right life coaching course. We’ve developed our course over a number of years and believe our smaller, more focused group sizes, focus on real-life practice and reflection and our support structure provides a learning environment that really helps to embed the fundamental skills of being a great coach. But you need to decide for yourself whether the features of our training are right for you personally. Find more about the coaching course itself to get a better sense of the training environment and learning journey. 

What training or skills do I have already?

Are you starting life coach training from scratch? Or have you had training previously and are looking to master your coaching, or build specialist skills and expertise? Perhaps you have coaching hours under your belt, and wish to become credentialed, or a qualified supervisor to help others to be more effective coaches?

Our course is aimed at people who are new to coaching, or perhaps have a relatively basic understanding of coaching and want to build on that. So if you’re already at an advanced level, perhaps what you’re looking for is not a core coaching course but specialist coaching skills – these can often be shorter and less expensive than a full programme. Our Specialist Short Coaching Courses are a great example of this type of training.

choosing the right life coaching course

Similarly, more and more often we have potential students approach us who have a background in related professions such as Psychotherapy, Psychology or Counselling. Given that coaching often draws on approaches that originate from other psychological interventions, and utilises these approaches from a different perspective, the chances are if you have a background in a profession such as this, that the content you learn in itself may not be new. So in this case, the main question is whether the investment in this course provides you with enough benefit in the form of approaching similar concepts from a different perspective, as well as other factors such as the support network and accreditation. More on that here

2) Understand accredited life coaching courses

Back to the premise of not all coaching qualifications being created equally. To be sure you choose one which is worth more than the paper it’s written on, you want to choose a course that is professionally accredited.

In the UK, we recommend that you choose a life coaching course which is accredited by both the International Coach Federation (ICF) and the Association for Coaching (AC). These are the two main professional bodies governing the self-regulated coaching profession. Any life coach training course accredited by these bodies will have gone through a rigorous quality assurance process. So to choose a life coaching course accredited by the ICF and AC ensures you will receive an excellent training.

Life coaching courses accredited by both the ICF and the AC are rare. You can search for ICF accredited life coaching training courses. The Diploma in Transformational Coaching is accredited by both the ICF and AC, as well as providing an exceptional mix of theoretical and practical training, in a flexible programme.

3) Research

Once you have some insight into your own coaching goals, and understand ICF and AC accreditation, it is time to do your homework and look at the various life coach training courses out there.


Whichever life coach training course you choose is likely to cost you a fair amount in the short term until it pays for itself, and therefore you need to choose wisely.

A quick online search will give you a bewildering array of life coaching courses and different fees. There are some courses which cost in the region of £9,000. Others, generally those with a focus on distance learning are significantly cheaper (some less than £500!).

No matter what the cost, you are investing a significant amount, both in terms of time and money into your life coaching qualification, so you need to do your homework and check what you are getting for the fee. This means you need to have a clear understanding of what the course covers, and what is included in the fee that you are paying.

life coaching course cost

Additionally, if cost is a defining factor for you when selecting a coach training course, there are some schools, like ourselves, that offer payment plans which enable you to spread the cost across several months (we allow the cost to be spread over up to 10 months, depending on how far in advance you register), making it a more comfortable commitment.

Programme delivery and content

Thinking back to what is important for you as part of a learning journey, it is key to search for a coaching programme that provides what you’re looking for in terms of the content and learning environment.

Consider group sizes, how the training will be delivered (at the moment many courses will have pivoted to deliver their training entirely online so think about if this is for you), the balance of theoretical and practical learning, the level of support you get outside the classroom.

All of these will be a factor in your enjoyment of the course, and as such it is important to understand not just what, but how you will be learning. Here are some things that we feel are essential when looking at a coaching course to ensure that you have a proper chance to embed the skills needed to be a great coach:

mentoring and supervision

4) Speak to people

Embarking on a life coaching course, and potentially career, can be a big commitment. Talking to people who have undertaken the training you’re considering will help reaffirm whether it really is right for you or not.

There are a number of different ways you can do this. You could join an online coaching forum such as the Coaching and Mentoring Network and ask the opinions of those who are qualified coaches.

ask qualified coaches

Most professional coaching schools will also have a range of testimonials from former students freely available on their website, and in some cases other materials that reflect previous opinions on the course from those that have qualified. Feel free to pop over to our blog posts or video interviews to see what our current and former students are up to.

At Animas, as well as being able to speak with one of our course consultants to find out anything you’d like about the course, we are also more than happy to introduce you to people who have done the training, so you can hear about their experiences firsthand.

5) Choose a coaching course which works for you

Considering all of the above, we want to reiterate the importance of selecting a life coaching course that works for you and fits in with you, your lifestyle and your goals.

The majority of people choosing to train on our course become life coaches as a secondary career. As such, there are still bills to be paid, and restrictions to work around. Therefore choose a course that suits your specific needs, perhaps mixing both live training at weekend sessions, with online and offline study too. At Animas we provide the option of both weekday or weekend training, along with a mix of online and offline input, to give students the flexibility to choose what fits them.

About the Animas Accredited Diploma in Transformational Coaching

At Animas, we’re enormously proud of the course we offer, which has been refined and improved through over a decade of experience and learning on our part. We have also successfully shifted to offer our training in the virtual learning environment in the face of Covid-19 to ensure that our coaches-in-training – and those that aspire to be – can continue their learning journey while staying safe. If you’d like to find out more about our course, then pop over to our main course page. Alternatively, our free one-day Virtual Introduction to Transformational Coaching will help you get a better understanding, of what is involved in training with us, our ethos, values and what you can expect if you choose to train with us.

Thanks for reading and we hope you’ve found this guide useful!

Interested in training as a coach and making a difference in the world?

Book a spot on one of our free virtual introductory days now!

Categories: Becoming a coach  

What's new?

Making A Difference: Transformational Coaching and its Potential for Impact

Making A Difference: Transformational Coaching and its Potential for Impact

Social Impact

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has.” Margaret Mead As human beings, conversations are an integral part of our daily routines. Through our conversations, new possibilities and experiences are discovered, and the impact of that…

Categories: Social Impact

Read More

Coaching for Happiness: Introducing the Science of Positive Psychology - Yannick Jacob

Coaching for Happiness: Introducing the Science of Positive Psychology - Yannick Jacob

In this lecture, existential coach (MA), positive psychologist (MSc) and Animas graduate Yannick Jacob explores what it takes to live a happier and more fulfilled life and what positive psychological science may contribute to the process. He also looks at how we as coaches may deal with clients who are…


S1 E2 : Setting The World On Fire

S1 E2 : Setting The World On Fire

Robert Stephenson sat down with Lilian Flynn to talk about some of the amazing experiences and projects she has been involved with since completing her Animas Diploma in Transformational Coaching a year ago. Lilian talks about: Getting client referrals, setting up her own company, youth coaching in schools, developing emotional…