When I started coaching 15 years ago, it was all so simple! Coaching was about helping people move from where they were to where they wanted to be by identifying their main sticking points and planning an active journey to overcome them.

In the classic 1937 song, Billie Holiday sings, “me, myself and I are all in love with you”. Quite honestly, it’s a rare thing to have such consensus of the self!

Now there’s an interesting statement and, no doubt, one that will get every ethical nose twitching. But don’t worry. I don’t mean it as it sounds!

As a coaching supervisor, I always have an eye on ethical dimensions in my supervisee’s work. It is rather like a goalkeeper in a football match who, even when their side is dominating play, has to be constantly ready to leap in to action when needed.

In “The Glass Cage: Who Needs Humans Anyway?“, Nicholas Carr explores the darker side of the increasing move towards mass-automation in both industry and our everyday lives.