Download Your Copy of:
Coaching Beyond the Surface Uncovering the 12 Principles of Transformative Coaching
Download Now!
Transformative coaching is more than setting goals or achieving outcomes — it is a profound process of self-discovery and lasting personal growth.
In this Animas Essentials Paper, Nick Bolton introduces the 12 Principles of Transformative Coaching, the framework that defines Animas’ distinctive approach to transformation.
These principles move beyond techniques or models to explore the deeper philosophical and psychological foundations of coaching — the ways of being that make transformation possible.
Drawing on insights from psychology, phenomenology, systems theory, and adult learning, this paper explores how the 12 principles guide the coaching relationship, deepen self-awareness, and create meaningful, sustainable change for both coach and client.
Through reflection, case examples, and practical applications, this paper offers both an inspiring philosophy and a practical guide for coaches seeking to go beyond the surface of behavioural change to work at the level of identity, meaning, and growth.
In this whitepaper, you'll discover:
- The essence of transformative coaching – how it differs from traditional, goal-oriented approaches.
- The intellectual roots behind transformation – drawing from philosophy, psychology, systems theory, and adult learning.
- Animas’ Twelve Principles of Transformative Coaching – the unique framework that defines the Animas approach.
- How the principles interconnect – forming a holistic map for meaningful and sustainable change.
- Practical applications and reflective exercises – tools to help coaches embody each principle in their work.
- How these principles extend beyond coaching – influencing leadership, culture, and wider systems of transformation.
Who is this for?
- People considering becoming a coach who want to understand what transformative coaching is and whether it aligns with their values and aspirations.
- Coach trainers, internal coaches, coaching mentors, and supervisors who support others in developing their coaching capability.
- HR, L&D, and OD professionals looking to bring a transformative approach to leadership and people development within their organisations.
- Practising coaches seeking to deepen their work and connect their practice to the philosophy behind transformation.
- Psychologists, therapists, and educators exploring integrative, person-centred approaches to human growth and change.
- Anyone curious about transformation—how it happens and how to facilitate it authentically in coaching or leadership contexts.
- Leaders and managers who want to apply transformative principles to how they engage, develop, and inspire their teams.
