Free Coaching E-books

At Animas we’re passionate about exploring coaching at every level. With over 1600 Animas trained coaches bringing a wealth of experience and wisdom to our mission to share what coaching is all about, we are creating a range of free-to-download eBooks that help you get a better understanding of coaching and the experience of being a coach or a client. Simply click the Download button and the PDF will open in a new window.

Apart from our short book, “Coaching in a Nutshell” which is a quick guide to the principles of coaching, our aim with these books is not just to share the theory of coaching but also what it’s actually like to be in a session. Our aim is to lift the curtain and allow you to see what the coach does, what issues clients bring, how the coach works with it and the outcomes of real coaching journeys. We hope you enjoy reading them.


Identity is a brilliantly beautiful and thought-provoking collection of short case-studies that highlight how we all hold the notion of self and identity in different ways, and how we do so begins to affect the way we live, how we see the world and ultimately how we see ourselves in…

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Coaching in a nutshell

The original Animas book! Written by Animas founder, Nick Bolton, to share the basics of coaching, “Coaching in a Nutshell” is quick to read but comprehensively lays out what coaching is, who uses it, what for, why, and how it’s done. Sharing some coaching models as well as exploring the…

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It’s a cliche, yet a truth nonetheless, that coaching is a journey. The process of change takes time as individuals look inwards at their beliefs, motivations, assumptions and patterns and then act outwardly in the form of behavioural change, new relational patterns and fresh communication styles. Yet, ever so often…

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It’s not easy being a coach-in-training! With so many client’s stories to contend with along their own life issues and journey of learning, new coaches often end up engaging in plenty of self-talk or, as we call it here. chatter. As a small project in 2013, we got curious about…

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Light Bulbs!

Light Bulbs! was the first collective book from Animas, bringing together 13 coaches to explore those moments where an “AHA!” occurs and a client’s perception is turned upside down. Telling the story of coaching through real-life case studies, this book was the first to offer a glimpse behind the curtain…

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