Social Impact Community Spotlight | Effie Tomoko Ando

25th June 2021

What social impact means, and how we engage with it, is a very personal experience. We may have social impact projects of our own, or be looking to be more socially impactful in our current personal and/or professional lives. 

As a new series, we will be casting a spotlight on coaches of the Animas community that are engaged in social impact in some form. This month, we met with coach Effie Tomoko Ando to learn about a project she set up with fellow Animas coaches in January of this year.

Could you share with your social impact project with us?

“Yes, certainly, this is a cause that inspired me to bring together a team of Animas coaches and the results are a collective effort.

In January of 2021, I heard people around me had started losing their jobs, or were either being placed on furlough and struggling financially. Around 7.6 million jobs, which equates to around 24% of the UK workforce, had been at risk due to COVID-19 related lockdowns. A phenomenon which was also happening at an international level.  This struck a chord and I was driven to do something to help.

Armed with the desire to make a difference, the idea of “EnCharis Coaching- Looking for a Job? 21 Day Challenge” came into focus. Not only to help build habits, but also to create a routine and foster a sense of community. 

To bolster my efforts I also reached out to the Animas community through a call-to-action post on the Animas Lounge and was overwhelmed by the interest and responses.  The 21 Day Challenge brought together an international cohort of Animas coaches including myself, Christos Papaioannou, Miriam Shewry, Carole Douillot, Sarae Pratt, Rosalind Butt,  Konstantina Mavrika and Jo Stone. Despite it being our first time working together we connected immediately, sharing ideas, insights and energy into our group chat. 

Our aim was to support as many people as possible, not only within the UK, but also around the world. We wanted to reach out to anyone who had lost their jobs, as well as businesses being affected or being in a transition due to COVID-19.”

What did the pro bono programme offer?

What happened?

What were the results?

One of the core results that came from the programme was that 80% of those in the group found jobs in the UK, Turkey or Greece, which was an amazing outcome for the project! 

“Looking back at our 21 day challenge I have to say that it was really helpful; it motivated me to get out of my comfort zone and challenged me to change some of my perceptions.”
Dimistris
21 day challenge participant

On a personal level, I also took so much enjoyment and new learnings from working alongside my fellow coaches, and it was incredible to experience the true power of group coaching.

Thank you to Effie for sharing with us her story. If you would like to share your social impact work and experiences please reach out to us via our community shout outs contact form. 

Effie Tomoko Ando

Effie Tomoko Ando

Transitions Coach

Visit Effie's website

Categories: Social Impact  

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