Ruth Randall


Head of Operations and Finance

Ruth is our brilliant Head of Operations and Finance, and is an ICF credentialed Transformational Life Coach. Since qualifying with Animas in 2015, Ruth has completed an accredited certificate in group coaching, as well as completing the ICF’s credentialing process in 2018. Ruth is also a qualified Coach Supervisor after finishing the Diploma in Coaching Supervision with ICCS in 2020.

Prior to her work as a coach, Ruth’s background is in health and social care having spent time working for her county council working with people with learning disabilities. A role that developed her people and communication skills, as well as her ability to help and deal with issues around vulnerability.

Ruth has also trained as an NLP Practitioner and completed a foundation in counselling, but it just wasn’t what she was looking for. Her NLP training drew in coaching elements which she really enjoyed, and with her appetite whet, she took to the internet to search for some accredited life coaching courses. Having been drawn to the Animas ITC, she signed up the very same evening, and that’s where her coaching journey began.

Ruth originally joined the team as a coach mentor, before moving into her current role. Ruth is responsible for overseeing our systems and processes, managing our administration, finance and mentoring teams, and ensuring that our students have a positive experience throughout their Animas journey. Ruth also has her own coaching practice working with clients who wish to make career or lifestyle changes.

Related Videos


Panel Discussion on Building a Coaching Business at the Animas…

A panel of Animas coaches at various stages of their business discus creating their coaching businesses and the lessons learned. Join Sarah Beilfuss of Scarlet Ladies Talk, Ross Nichols of Business Mentoring Services, Matteo Trevisan of Fearless Future Coaching, Ruth Randall of Ruth Randall Coaching and Will Harvey of Will Harvey Coaching Ltd.