At Animas we take our impact very seriously — so seriously that we now have a dedicated team focused on driving forward one of our school's four missions: Social Impact.

Social Impact Vision

We imagine a world where humans are thriving, where we all have the opportunity to shape a better future for ourselves, and where we are compassionately supported by those around us and openly encouraged to reflect, think, talk, and connect with true honesty.

Social Impact Mission

We believe coaching can play an integral role in unlocking human possibility. By harnessing the power of our community, establishing coaching programmes in areas that otherwise would struggle to access it and exploring coaching metrics to build an evidence base, we will redefine coaching within this field of work and create a worldwide culture of coaching for social impact.

Social Impact Approach

Pillars of Focus

We acknowledge that we are interconnected and our thoughts and actions ripple out far beyond ourselves. We will focus on serving those who serve our communities, especially in moments of crisis.
We want everyone to benefit from coaching. We stand for opportunity, widening accessibility and activating potential within all members of society.
We maintain that coaching can be a global force for good. We will work directly with social impact leaders and organisations who bring about positive social change.

Coaching for social impact is still emerging as a concept.

For our Head of Social Impact, Emma Koubayssi and her team, it’s the true essence of what coaching is.

It’s making a measurable, purposeful, positive difference to people’s lives.

It’s applying coaching, or any of its dialogic facets, be it training, facilitation or mentoring as a key intervention to either bring about a positive social change or address a pressing social issue.

“Everyone has the potential to bring about positive change and create an impact within their ecosystem. It’s from the clients you coach, to the ethics you embody right through to the big scale community impact coaching programmes we are designing. All contributions, no matter their size, are vital and valuable.”

Emma Koubayssi, Head of Social Impact at Animas Centre for Coaching

Impact Projects

Our social impact team is developing a number of strategic programmes which are running this year including:

Creating Space

A pilot developed in partnership with award-winning education charity Yes Futures to support teacher wellbeing. Following a successful launch of Wave One in February we are now all systems go with our Wave Two coaches.

Impact Incubator

Specifically for the Animas community to accelerate thinking and the growth of ideas, with the aim to launch a number of homegrown social impact projects, this is scheduled to go live around August/September.

Impact Hub

A dedicated membership site with tools and resources, events and talks dedicated to coaching for social impact.
Another in-house initiative is in the works to support young people and the team is currently devising a micro-pilot and in conversations with a number of charities about this opportunity which is penned in to launch in September.
The team has a number of workshops and community events which you can attend. From Social Impact gatherings to conversations around coaching ethically. You can sign up to the Social Impact newsletter to learn more.

Your Impact Projects

We know how passionate our community is about creating impact and where possible we would love to amplify the good work that you are doing.

We can support your social impact work in a number of ways and we’re always on the lookout for interesting and dynamic projects.

How we can help:

  • Promote your social impact project within our network
  • Support with the call out for volunteer coaches to support your project
  • Showcase your project in our newsletter and potentially interview you for our site
  • Consider community event proposals

For deeper collaboration, this takes more time and planning and we are now planning our impact projects for 2022 and 2023.

Submit Your Ideas


We aim to come back to you within 3-4 weeks, but sometimes this may take a little longer given the size of our small impact team.

For deeper collaboration with Animas Impact we require more detail and for these proposals we review applications every four months, but it may take up to six months for some, given the wealth of requests we receive on a daily basis.

Thank you so much for taking the time to share your thoughts and news with us.