Working as a Coach

A question that often arises when becoming a coach is what opportunities exist after qualification. It’s worth saying that coaching is essentially a skill and way of being with someone, and as such is can be used in a wide range of contexts, limited only by your imagination and the scope for supporting people and groups to change within that. 

However, in a nutshell, we see five places where people tend to take their coaching skills.

For examples of what our students have gone on to do, see our Student Stories.

Independent coach

As an independent coach, you get to choose when, where and how you work, and you find your own clients. 

You might become a full time self-employed coach or you might simply create a part-time practice to fit round other aspects of your life be that your career or home life. You’ll learn to attract clients through a range of wats that suit you including speaking at events, networking, blogging, advertising, online marketing or plain old word of mouth.  
You can then create coaching arrangements which work for what you want from your life – you’re your own boss.

Coach within your workplace role

Another way people use coaching is within their existing role to expand or improve the impact you have and the way you work. 

Coaching often dovetails well with leadership roles, management, HR, learning and development, teaching, the caring professions and more.

Many coaches starting out will combine coaching within their workplace with a small, independent practice built alongside.

Adding to an existing service or business

Coaching is becoming very popular as an addition to existing services. 

We find that mant yoga teachers, complementary therapists, business consultants, therapists, counsellors and fitness professionals are adding coaching to their offering. 

Not only does it support their existing service but it adds a whole new standalone service.

Internal coach

You may wish to find a full time or part time role in a company as an internal coach working with members of staff. This is different from being independent in that you are a paid employee of the organisation coaching the members of the workforce either individually or in groups.  Typically internal coaches are developed from within a business but increasingly such roles are becoming available through recruitment. If you think this route might be for you, accreditation is likely to be vital.

Associate coach

Lastly, you may wish to become part of an agency or consultancy.These companies manage a pool of associate coaches whom they then match with clients. The advantage of being an associate coach is that the agency will find your clients for you. Again, you’ll need to have undertaken accredited coach training to follow this route.

The bonus pathway

Whichever route is right for you, you’ll also find a sixth path: Your life in general! We find that every coach who trains with us finds that their personal relationships, self-esteem and understanding, communication, patience and so much more is positively affected.  Often, this is the surprise package that comes with coach training!